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The Business Model Canvas Reference

A manager's field guide to KPIs, Performance Assessment contrasts, and Trend forces across the nine blocks of the BMC — canonical Strategyzer instruments at your elbow.

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Use this reference at quarterly reviews, when you rescore the three Strategyzer instruments for each block — the Business Model Performance Assessment (trailing-period strengths and weaknesses), the Assessment Questions for Leaders (structural design-strength archetypes), and the Business Model Trend Assessment (forward-looking external forces). Together these three scores inform the business model's current-state and target-state position on the Exploit portfolio map.

How to read this

Click any of the nine BMC blocks to open a detailed brief. Each brief contains the block's definition, the Performance Assessment question that scores it on the −3/+3 scale, its canonical KPIs with roles, and the Trend Assessment forces that can move its future position.

KPI roles: Primary driver drives the Performance score deterministically. Diagnostic reveals where movement is coming from. Supporting triangulates underlying health. External data requires competitive benchmarking.

01 F

Key Partners

The network of suppliers and partners that makes the business model work.

Headline KPIs Partner retention rate Average partner contract duration Partner-sourced revenue concentration
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02 F

Key Activities

The most important things the company must do to make the model work.

Headline KPIs Cycle time / throughput Quality: defect rate or first-pass yield
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03 F

Key Resources

The most important assets required to deliver the value proposition.

Headline KPIs Talent retention in critical roles IP portfolio strength
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04 D

Value Proposition

The bundle of products and services that creates value for a customer segment.

Headline KPIs Win rate vs. competition Price premium captured Organic / inbound demand share
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05 D

Customer Relationships

The relationships established with each customer segment.

Headline KPIs Net revenue retention % Average contract tenure
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06 D

Channels

How the company communicates, reaches, and delivers to customer segments.

Headline KPIs % revenue through direct channels Direct customer relationship ratio
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07 D

Customer Segments

The groups of people or organisations the business aims to reach and serve.

Headline KPIs Net customer base change % Churn rate by segment Acquisition rate by segment
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08 V

Cost Structure

All costs incurred to operate the business model; the economic engine.

Headline KPIs Cost growth rate vs. revenue growth rate Gross margin % Unit economics / cost-to-serve trend
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09 V

Revenue Streams

The cash the company generates from each customer segment.

Headline KPIs Revenue growth rate % Recurring revenue mix % Expansion revenue from existing customers
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